In the interview, Ms. Huang relates some interesting patterns she has observed with regards to AI adoption. The sorts of companies BMW iVentures is seeing and investing in are primarily using AI to focus on streamlining workflows, optimizing processes, and reducing overall costs. Since AI holds the ability to analyze complex datasets and identify data patterns very quickly, it can provide fast results and identify very specific needs or circumstances without necessarily relying on a team of people who need to try to process more than they can reliably count on. Already, AI has managed to identify trends that have helped to innovate the ways that companies do business, by providing customized customer interactions and identifying needs for clients. The biggest struggle with data, particularly in the automotive industry where the actual process of taking customer feedback and turning that into a future product can take several years, is ensuring that the data being referenced is still relevant.